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Thông Tin Sự Kiện

Diễn giả

Agenda

Về UAN

WHY DIGITAL NATIVES? 

Major decision makers in the age of digital
DIGITAL NATIVES, WHO ARE THEY?  

Digital natives are those have been surrounded by technology, social media, mobile devices such as Generation Z, Millennials, and Generation Alpha.

WHY DIGITAL NATIVES? 

✸  Millennials and Gen Z comprise 38% of the overall workforce.
✸ Digital natives make up a fast-growing and influential segment of the B2B market: 73% of digital natives are involved in product or service purchase decision-making at their companies.
✸ About 1/3 of digital natives are the sole decision-makers. About half of all product researchers are digital natives.
IN A DIVIDED WORLD
Digital natives play a major role in driving the trends

✸ The return of offline events
✸ The rise of KOL/KOC on TikTok
✸ Emerging channel such as podcast
✸ Increasing short form video usage
✸ First party data & personalization
✸ Web3 & community-driven marketing

UAN YEP Marketing Digital Trends
The Digital Natives

Annual Community Event for Marketers in Vietnam

UAN YEP Digital Marketing Trends
The Digital Natives

Digitally sophisticated. Social activist. Values over possession.

HANOI

DANANG

05/01/2023
18:00 - 21:30
LE SANDS HOTEL
28 Vo Nguyen Giap, Man Thai, Son Tra, Danang

HOCHIMINH

08/01/2023
18:00 - 21:30
HONG BANG UNIVERSITY 
215 Dien Bien Phu, Ward 15, Binh Thanh, HCM 
07/01/2023
18:00 - 21:30
FTE BA DINH HOTEL
268 Duong Buoi, Vinh Phuc, Ba Dinh, Hanoi

EVENT ACTIVITIES

Join us on an amazing night packed with activities from knowledge sharing panels of industry leaders, networking with 500+ marketers in Hanoi, Danang, Ho Chi Minh and industry professionals, free foods and drinks, and games and lucky draws

Knowledge Sharing

Networking

Brand Engagement

Endless fun

OUR SPEAKERS

CMO

Vuong Hoang

@Base.vn

CMO @Enouvo Group

Yung Nguyen

Head of Danang @UAN

Customer Success Acceleration Strategist

Minh Tran (Sia)


@Google Singapore

Founder

Helen Le

@Helen's Recipes

CGO

Dung Le

@SAPO 

CGO

@Chotot

Ruby Hoang

Head of Branding @BK Holdings

Confidence Coach & Healing for CEO/Entrepreneurs, Founder

Bui Cam Van (Hachi)

@MetaCoach

Founder & CEO

Trieu Nguyen

@PrimeData

Head of Marketing

Nguyen Manh Tan

@Haravan

Deputy Managing Director

Long Nguyen

@Xanh Marketing

Founder

Dinh Tran Tuan Linh

@Unikon / @Urah Network

Founder

Donnie Chu

@DC Group

Head of Retail Marketing

Long Tran

@PNJ

Blogger

Nhan Nguyen

@nhannguyensharing

Country Manager

Mai Vo

@Clevertap

CEO

@Enouvo Group

Tran Hanh Trang

Co-Founder & COO

Nguyen Nam Hai

@Selly

COO ACCESS KOC

@ACCESSTRADE

Thanh Thanh Pham

Digital Manager

Nghia Le

@PMAX

Media Solution Manager

@PMAX

Tung Nguyen

Co-Founder & Marketing Director

@WISE BUSINESS

Luong Hong Ngoc

CEO & Founder

@Ecomdy

Pham Duc Linh

CEO

@Thai Market

Le Thai Hoang

CX Specialist

@SAP CX

Vu Le

CBO

@Metawork

Hoang Quang Minh

Co-Founder

@Ecomobi

Dung Do

CMO

@Metahub

Thuan Bui

Head of Community

@Ancient8

Justin Colon

CGO @JobHopin

Tu Bui

Founder @UAN

Founder & CEO

Andy Vu

@Digimind

CGO @Onmic

Trung Nguyen

Founder @AdvertisingVN

Founder & CEO @Inception

Nga Duong

Head of Hanoi @UAN

CGO

Tra Hoang

@Hectagon Finance

HANOI

DANANG

Agendas in Ho Chi Minh, Hanoi, Danang will vary

18:00

🔶
Đón khách checkin & Video Intro UAN

18:15

🔶
UAN Opening Speech & Event Intro

18:45

🔶
Brand’s content strategy toward KOC/KOL: a double blade?

19:30

🔶
3 key pillars of Data-first strategy: collection, usage and trust

20:00

🔶
Golden time for career opportunities as buidlers in blockchain & web3

20:30

🔶
Freeflow Networking

21:00

🔶
Lucky draw & Thank sponsor

18:30

🔶
How digital natives are changing the ways brands interact in Covid-19 recovery phase

19:15

🔶
2022 special report about digital natives’ behaviour in social

AGENDA

HOCHIMINH

HANOI

DANANG

Agendas in Ho Chi Minh, Hanoi, Danang will vary

AGENDA

HOCHIMINH

18:00

🔶
Welcome Guests

18:30

🔶
UAN Opening Speech & Event Intro

19:00

🔶
E-Commerce Trends in 2023 sellers should know 

19:30

🔶
Tea Break

19:35

🔶
Challenges & Opportunities in Influencer Marketing, Education and F&B

20:05

🔶
Challenges & Opportunities in Technology, Ecommerce and Agency

20:35

🔶
Lucky draw & Thank sponsor

18:45

🔶
Insights about digital natives’ behaviour post covid-19 & what marketers should know

19:15

🔶
Brand Strategy Trends in 2023 to attract Digital Natives

17:00

🔶
Welcome Guest

18:00

🔶
UAN Opening Speech & Event Intro

18:30

🔶
Brand’s content strategy toward KOC/KOL: a double blade?

19:15

🔶
3 key pillars of Data-first strategy: collection, usage and trust

19:45

🔶
Golden time for career opportunities as buidlers in blockchain & web3

20:15

🔶
Networking-TeaBreak-Party-Music/Game-Showing TVCs of sponsors

21:30

🔶
Thank sponsor

18:15

🔶
How digital natives are changing the ways brands interact in Covid-19 recovery phase

19:00

🔶
How digital natives as creator embrace changes in A.I era

18:00

🔶
Checkin and Welcome guests

18:15

🔶
UAN Opening Speech & Event Intro

18:45

🔶
Brand’s content strategy toward KOC/KOL: a double blade?

19:30

🔶
3 key pillars of Data-first strategy: collection, usage and trust

20:00

🔶
Golden time for career opportunities as marketers in blockchain & web3

20:30

🔶
Networking

21:00

🔶
Lucky draw & Thank sponsor

18:30

🔶
How digital natives are changing the ways brands interact in Covid-19 recovery phase

19:15

🔶
Digital natives in post-Covid-19 & their changes in shopping behaviours

HANOI

DANANG

Agendas in Ho Chi Minh, Hanoi, Danang will vary

AGENDA

HOCHIMINH

18:00

🔶
Welcome Guests

18:30

🔶
UAN Opening Speech & Event Intro

19:00

🔶
E-Commerce Trends in 2023 sellers should know 

19:30

🔶
Tea Break

19:35

🔶
Challenges & Opportunities in Influencer Marketing, Education and F&B

20:05

🔶
Challenges & Opportunities in Technology, Ecommerce and Agency

20:35

🔶
Lucky draw & Thank sponsor

18:45

🔶
Insights about digital natives’ behaviour post covid-19 & what marketers should know

19:15

🔶
Brand Strategy Trends in 2023 to attract Digital Natives

Tu Bui

Tu Bui

Hai Nguyen

Yung Nguyen

Helen Le

Hoang Le

Ngoc Luong

Linh Pham

Trang Tran

Tu Bui

Hai Nguyen

Vu Le

17:00

🔶
Welcome Guest

18:00

🔶
UAN Opening Speech & Event Intro

18:30

🔶
Brand’s content strategy toward KOC/KOL: a double blade?

19:15

🔶
3 key pillars of Data-first strategy: collection, usage and trust

19:45

🔶
Golden time for career opportunities as buidlers in blockchain & web3

20:15

🔶
Networking-TeaBreak-Party-Music/Game-Showing TVCs of sponsors

21:30

🔶
Thank sponsor

18:15

🔶
How digital natives are changing the ways brands interact in Covid-19 recovery phase

19:00

🔶
How digital natives as creator embrace changes in A.I era

18:00

🔶
Checkin and Welcome guests

18:15

🔶
UAN Opening Speech & Event Intro

18:45

🔶
Brand’s content strategy toward KOC/KOL: a double blade?

19:30

🔶
3 key pillars of Data-first strategy: collection, usage and trust

20:00

🔶
Golden time for career opportunities as marketers in blockchain & web3

20:30

🔶
Networking

21:00

🔶
Lucky draw & Thank sponsor

18:30

🔶
How digital natives are changing the ways brands interact in Covid-19 recovery phase

19:15

🔶
Digital natives in post-Covid-19 & their changes in shopping behaviours
Tu Bui

TICKET TYPES

All tickets including access to: knowledge sharing session, networking session, free drinks, finger foods. Ticket price is the same for Hanoi, Danang and Ho Chi Minh, click to find out more

249.000đ

Dec 31 - Jan 4

Standard

JOIN YEP NOW

219.000đ

More than 3 tickets

Group

JOIN YEP NOW

199.000đ

Dec 15 - Dec 30

Early bird

JOIN YEP NOW

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Ngày            giờ             phút           giây

GOLD SPONSOR

OUR PARTNERS

Our precious partners who helped making this amazing event come true

DIAMOND SPONSOR

SLIVER SPONSOR

MEDIA PARTNERS

WE HAD LOTS OF FUN AND LEARNING

And this year will be no different and even more amazing
Great knowledge to learn, free beers / drinks and foods, amazing people to meet and connect

JOIN US THIS YEAR!

JOIN YEP NOW

DANANG
05/01/2023

JOIN YEP NOW

HANOI
07/01/2023

JOIN YEP NOW

HO CHI MINH
08/01/2023
Contact for Sponsorship

Power by

vunguyen890@gmail.com

+84 968 706 482

Ms. Nguyên Vũ - Partnership Leader

Contact for Help

anhnhat1602@gmail.com

+849 666 188 72

Mr. Nhật Nguyễn - Project Leader

anhpham912019@gmail.com

+84911981415

Mr. Minh Anh Phạm